Colleges Hate And Love National Rankings

LET’S KILL THE PRESTIGE RACE BEFORE IT KILLS HIGHER ED
Jeff Selingo writes in The Chronicle of Higher Education: Most presidents will say they don’t care about rankings. They just did so again in a forthcoming survey of campus executives, conducted by The Chronicle, in which presidents put improved U.S. News & World Report rankings dead last in a list of measures by which they judge their success. But that message obviously hasn’t filtered down to their PR officers, who bombard the news media with press releases each fall, when the U.S. News rankings are released, or their marketing teams, which stuff this publication and others with advertising right around the time U.S. News sends its reputation survey to college leaders.

Source: Carnegie Foundation