How To Write A Persuasive College Essay


Whether you are in high school or college, you will need to write a persuasive essay at some point. A persuasive essay is a composition in which the writer presents a clear explanation and convincing evidence to persuade readers to share a viewpoint. Essay writing can bring either an opportunity or challenge. The goal is to write a compelling essay that perhaps convince the audience in the process.

Articulate Your Position

The only way to make the audience understand your goals and interpret the essay is to articulate your position. Writers should avoid ambiguous positions and use simple terminology, deliberate claims, and careful distinctions to cut through the confusion. You should use evidence and data to make readers understand your views.

Understand Your Audience

It’s crucial to know the interests and preferences of your audience when writing a persuasive paper. Your goal is not to prove to the teacher that you read an article or report facts to the targets. Instead, you want to persuade the teacher and readers to share your viewpoint. You might need to use different approaches for different audiences, so it’s crucial to know your target readers. Whether a writer wants to persuade a panel or class, the tone should adjust accordingly.

Organize Your Essay

The key to sticking to the crux of the argument throughout the essay is to get organized. Writers should use a thesis statement to preview the ideas they want to discuss. In short, a thesis statement helps writers to structure their subsequent paragraphs and lay out their supporting points. You could also use a thesis to lay out evidence that will backup your argument. Writers should start with making an outline that should include an introduction, thesis statement, and the body, which should incorporate the evidence gathered and a conclusion. Your conclusion should tie all the collected evidence and use insightful ways to restate the argument.

Persuade Audiences with Passion

It’s far easier to argue a topic that has a personal meaning persuasively. As such, it’s crucial to bring passion to an essay. Pick the most exciting topic if you have the freedom to make a choice. Choosing a fascinating subject matter can motivate a writer to dig deeper into the research and write with passion. It also allows writers to convey their feelings to the audience in an energetic way. In fact, readers are more likely to understand a viewpoint when writers channel their emotions into a rational argument. That makes readers receptive to the core argument of the essay.

Research Extensively

It is not enough to persuade readers with unfounded or inaccurate information. As such, writers need to familiarize themselves with all views of their chosen subject before starting to write an essay. You should research the best evidence for and against your argument. Note that only credible, legitimate sources such as peer-reviewed articles and journals can support a persuasive argument. It’s easier to write an exciting essay when one understands the strengths and weaknesses of different viewpoints. Researching will also enable authors to formulate a rational defense against scholars that will disagree with their perspective. It’s also easier to intensify an argument and prune distracting facts when one understands the subject matter well. In short, writers need to know what they will discuss before starting to write an essay.

Draw on Life Experiences

Part of the research process can and should include drawing back on life experiences. Living away from home and in a different country, for example, can be beneficial to your personal, academic, and social growth. Students could enroll in either structured or unstructured gap year programs and spend their holiday volunteering or traveling abroad. Some gap year benefits include acceleration of the transition from high school to college. It also ensures students experience life beyond school and apply real-life experiences in solving mathematical problems and writing essays. Below is a guide to writing a fantastic persuasive article.

Be Honest

Ideas in a persuasive essay often have consequences. Make sure you are aware of the implications of a topic that seems controversial in the public realm. You won’t worry about lawsuits if you write an essay responsibly and with integrity. Maintaining honesty and mindedness in a persuasive essay helps avoid descending into deceit and fallacy. Integrity is what distinguishes a compelling article from propaganda. As such, writers should be careful not to let their personal bias mischaracterize sound evidence or opposing views.


Brett Clawson is a writer and entrepreneur with a degree in Business Management. He enjoys researching emerging business trends and sharing their impact on business and the industry as a whole. He believes that the best way to influence others and share his knowledge with the world is through his writing.

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