Search Engine Optimization: An Important College Skill


It is no secret that SEO is the key to success in this age and times of the Internet. Search Engine Optimization, popularly abbreviated as SEO, determines one’s ranking on a search engine results. But unfortunately, most academic institutions, be it regular colleges and universities or even majority of technical classes, do not teach SEO as a part of their curriculum. A strong knowledge of SEO building activities aimed to improve the search engine rankings is an essential job skill today. While there are some jobs which exclusively need candidates with SEO skills,  most others  prefer candidates who have a strong knowledge of SEO. But if your college is not teaching you, here’s how you can study and master these skills to become an SEO expert on your own.

Utilise the power of internet

It is extremely unfortunate but most of college education simply doesn’t include adequate knowledge and understanding of SEO. Even those courses which deal with SEO are mostly not very detailed and simply include the basic definitions without going into intricate details. In these current times when SEO building is an absolutely essential skill you as a student need to proactively utilise the resources that the internet has to offer. Do ample research on SEO in your free time. Make the best use of your college Wi-Fi to become a master of search engine ranking and optimisation by the time you graduate from college.

Do your keyword research

Once you understand what SEO does and how you can work on building ranking, it is time to do you research on SEO building activities and keywords. There are several helpful blogs which can help you improve your SEO skills and knowledge. When it comes to keywords this is where most of the hard work goes. You need to understand that keywords are essential, be it for linking or general SEO improvement. The more you do your research, the more will you understand what kind of keywords you need to employ. With the right keywords you can actually do so much when it comes to improving search engine rankings.

Start blogging

Blogging can offer you an insight into SEO building by providing you a firsthand experience into the search engine rankings. Make the best of college to learn an essential job skill by blogging on topics that you like. This serves two purposes for your future. Firstly, it gives you essential and valuable SEO lessons which you can employ in your job, startup and other endeavours. It also gives you a blog which you can later monetise into a viable career over time.

Join an internship

There are a number of excellent digital marketing and SEO firms such as JuxtDigital which you can choose to go for an internship in. It is actively helping companies to optimise their search engine ranks. Therefore, you can learn SEO building techniques and trade secrets hands on. An internship is a great way to teach yourself essential skills, while gaining some work experience in the process as well.

A thorough knowledge of SEO and various activities which improve search engine rankings has become a nonnegotiable skill in the job market. It gives you an extra edge when you are looking for employment after college. Make the best use of your college years to improve your SEO skills.

By line for Linda Anderson

I’m a writer and musician residing in Boise, ID in the United States, although I spent a small amount of time (about three years) living in the UK growing up, due to my father’s occupation. I graduated from the College of Idaho with a bachelor’s Degree in Business and a focus in marketing in 2014.


Leave a comment

Your email address will not be published. Required fields are marked *