College Rankings Should Emulate National Football League

The report released today by USC scholars, entitled “Lessons from the NFL for Managing College Enrollment,” examines the conflicts and tradeoffs in college enrollment management and presents a case for how the goals and strategies pursued can be recalibrated to address the national priorities or educational access and completion. Specifically, the paper suggests that American higher education would be more inclusive and results driven if colleges and universities formed a league to establish rules of competition and progress in the public interest. The goals of this “Higher Education League” would be broader participation, increased rates of success, and reduced costs. League rules would ensure better and more relevant public information about college characteristics and college choice, clear and consistent recruitment and application guidelines, full disclosure and uniform methods in determination and delivery of student financial assistance, educational quality measured by student learning and student readiness to realize personal and societal goals, and the nurturance of the talent in the K-12 pipeline.

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