Colleges Spend More On Recruiting Students Than Aid For Needy Students

Stephen Burd| November
2011, Higher Ed Watch


According a recent U.S.
Department of Education report, higher education has reached a troubling
milestone: the country’s public and private four-year colleges are now
spending a greater share of their institutional aid dollars on trying to
attract the students they desire than on meeting the financial need of the
low- and moderate-income students they enroll.The report from the Education
Department’s National Center for Education Statistics provides the clearest
picture to date of how colleges, under the sway of enrollment management
consultants, have fundamentally changed the way they spend their
institutional aid dollars, to the detriment of low-income students. Fifteen
years ago, colleges primarily devoted their aid funds to making college
more-accessible and affordable for those with financial need. But in the
years since, colleges’ priorities have dramatically shifted. The report found
that by 2007-08, merit aid trumped need-based aid at these institutions


One comment on “Colleges Spend More On Recruiting Students Than Aid For Needy Students”

  1. Education is getting worse. And now even the institutions are adding to the problem. Rather than helping students go to college, by aiding them financially, now they are spending on things less important. What’s the use of attracting students if they can’t go to college because of financial crisis. And it is also implementing, prejudiced… discrimination. The rich could enter college regardless of what the program is. But how about the majority?

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