Two Thirds Of Secondary School Students Use Social Media To Find Colleges

September 29th, 2012

Social Networks and College Choices
“These days, it’s not uncommon for a university to have at least a Facebook page, a Twitter handle, and a YouTube account – maybe even a Pinterest page and a Tumblr, too. But a recent survey shows that for recruiting purposes, the number of social media accounts might not be nearly as important as what colleges and universities do with the technology. About two-thirds of high school students use social media to research colleges, and more than one-third of those students use social media to help decide where to enroll, according to a survey conducted by Zinch, an online scholarship- and school-matching service run by Chegg, and Inigral, a tech company that focuses on student engagement online.”
insidehighered.com

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