Posts Tagged ‘Social Media And College Search’

Two Thirds Of Secondary School Students Use Social Media To Find Colleges

September 29th, 2012

Social Networks and College Choices
“These days, it’s not uncommon for a university to have at least a Facebook page, a Twitter handle, and a YouTube account – maybe even a Pinterest page and a Tumblr, too. But a recent survey shows that for recruiting purposes, the number of social media accounts might not be nearly as important as what colleges and universities do with the technology. About two-thirds of high school students use social media to research colleges, and more than one-third of those students use social media to help decide where to enroll, according to a survey conducted by Zinch, an online scholarship- and school-matching service run by Chegg, and Inigral, a tech company that focuses on student engagement online.”